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Super Bowl car ads: Selling hope vs. fear
During the 2012 Super Bowl, two Detroit carmakers’ commercials showed extremely different attitudes about the future. In doing so, they illustrate both sides of a classic advertising concept —...
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What to look for in smart entry-level job seekers: 11 tips to find a job at a...
My favorite part of marketing agency recruiting is helping find the right people for the team, while also helping marketers find the right job for them. Based on my guest lecture at NC State...
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